Departments MARKETING

THE ROLE OF ADVERTISING IN RETAIL BUSINESS (A Case Study of Chisco Transport Company, Lagos Nigeria)

ABSTRACT The research on the role of Advertising in a retail business organization is primarily t... Continue reading

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THE IMPACT OF MARKETING MANAGEMENT FUNCTION IN HOSPITALITY INDUSTRY

ABSTRACTThis research was designed to investigate the function of marketing Strategies in hospitality business as a cha... Continue reading

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THE IMPACT OF ADVERTISING IN A CORPORATE ORGANIZATION A CASE STUDY OF FIRST BANK OF NIGERIA PLC A PROJECT WORK PRESENTED

ABSTRACT The purpose of this study is to Xray the uses of advertising in a corporate Organization in its ar... Continue reading

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ECONOMIC LIBERALISATION THROUGH COMMERCIALISATION OF PUBLIC ENTERPRISES A Case Study of Power Holding Company of Nigeria [PHCN]

ABSTRACTThis research study is being carried out on The Effect of Global Financial Crisis on Telecommunication Secto... Continue reading

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THE EVALUATION OF THE EFFECTIVENESS OF ADVERTISING IN CHANGING CONSUMERS BEHAVIOURS

ABSTRACT This study was on the Evaluation of the Effectiveness of Advertising in changing Consume... Continue reading

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THE ROLE OF COMMERCIAL BANKS IN FINANCING SMALL SCALE INDUSTRIES IN NIGERIA (A CASE STUDY OF UNION BANK OF NIGERIA PLC)

ABSTRACTThe topic of dissertation is The Role Of Commercial Banks In Financial Small Scale Industry In Nigeria. A case ... Continue reading

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THE EFECT OF COST CONTROL IN NIGERIA BREWERIES (A CASE STUDY OF NIGERAI BREWERIIES PLC. 9TH MILE, ENUGU METROPOLIS)

IntroductionBackground of the studyStatement of the problemObjectives of the studySignificance of the studyScope o... Continue reading

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THE PLACE OF MARKETING INFORMATION SYSTEM IN AN ORGANISATIONAL DECISION MAKING (A case study of Guinness Nigeria Plc, Lagos)

ABSTRACT viiiCHAPTER ONE 11.0 INTRODUCTION 11.1 HISTORICAL BACKGROUND OF THE STUDY 1... Continue reading

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THE RELEVANCE OF ADVERTISING TO SALES EXPANSION A Case Study of Nigeria Bottling Company Plc

ABSTRACTThis research work is designed to investigate the relevance of advertising to sales expansion. It is also me... Continue reading

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THE IMPACT OF PROMOTIONAL ACTIVITY ON A PRODUCT A STUDY OF CADVO COMPANY LAGOS

1.0 Introduction1.1Introduction1.2Statement of problem.1.3Objectives of study1.4Research hypothesis1.5Sign... Continue reading

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