Departments MARKETING ANALYSIS OF THE IMPACTS OF SOCIAL RESPONSIBILITIES OF BUSINESS, ESPECIALLY THE OIL COMPANIES AND HOST COMMUNITIES IN THE NIGER DELTA REGION OF NIGERIA (A CASE STUDY OF SHELL NIG PLC)

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ANALYSIS OF THE IMPACTS OF SOCIAL RESPONSIBILITIES OF BUSINESS, ESPECIALLY THE OIL COMPANIES AND HOST COMMUNITIES IN THE NIGER DELTA REGION OF NIGERIA (A CASE STUDY OF SHELL NIG PLC)
ANALYSIS OF THE IMPACTS OF SOCIAL RESPONSIBILITIES OF BUSINESS, ESPECIALLY THE OIL COMPANIES AND HOST COMMUNITIES IN THE NIGER DELTA REGION OF NIGERIA A CASE STUDY OF SHELL NIG PLC

ABSTRACT

This research was the impact of corporate social responsibilities in host communities of Niger Delta area in Nigeria. It is true that most corporate citizen or organizations especially multinational oil companies are not living up to expectation in solving the problems contributed in the region by their activities. Their oil exploration had causes pollution in the area, which has caused untold hardship to the people. Thus the objective of the study was to explore how best to use the practice of public relations in solving these challenges. Primary and secondary data sources and methods were used to generate data. The data generated were treated and analyzed using simple percentages. The researcher came up with some of the findings to include thus activities of multinational companies have significantly contributed to the level of pollution which has affected farming and other economic activities, which has increase the level of unemployment in the region. Thus, the researcher recommended that the multinational companies should control the level of activities in the region to reduce the rate of pollution; companies should make policies that should benefit the host communities like provision of adequate amenities, infrastructure and award of scholarships to the youths of the region to study in the higher institution in Nigeria. To alleviate the suffering of the communities, caused by the oil exploration in the region.

TABLE OF CONTENT

TITLE PAGEi

CERTIFICATIONii

DEDICATION.iii

ACKNOWLEDGMENT..vi

ABSTRACTvii

TABLE OF CONTENT.viii

CHAPTER ONE

1.1 Introduction.1

1.2 Statement of the problem2

1.3 Objectives of the problem3

1.4 Research Questions..4

1.5 Significance of the study.4

1.6 The scope of the study.5

1.7 Definition of terms..6

CHAPTER TWO: LITERATURE REVIEW

2.1 Introduction.8

2.2 Theoretical framework of the study10

2.2.1 Frustration Aggression theory..10

2.2.2 Iron law of responsibility.11

2.3. Definition of Host community relations.12

2.3.1 Objectives of Host community relations..12

2.3.2 Expectations of Host Community....13

2.3.3 Expectation of manufacturing company..13

2.4 Origin of Corporate social responsibility... 13

2.5 Corporate Social Responsibility concept in Nigeria...17

2.6 Advantages of Corporate Social Responsibilities in Nigeria..20

2.7 Reasons for the neglect of corporate social responsibilities in

Niger Delta communities 22

2.7.1 Conflict in the Niger Delta.24

2.8 Corporate social responsibilities programmes design by public

Relations practitioners.27

2.8.1 Internal corporate social responsibility programmes..29

2.8.2 External corporate social responsibilities programmes..30

2.9 Corporate social responsibilities project in host communities....31

2.10 Consequences of cooperate social responsibilities neglects in the

Niger Delta communities32

2.11 The History of Shell Oil company in Nigeria.32

2.12 Effective community development of shell Oil Company in

Niger Deltans35

CHAPTER THREE: RESEARCH METHODOLOGY

3.1 Introduction.38

3.2 Primary data38

3.3 Secondary data.38

3.4 Population of the study39

3.5 Determination of sample size..39

3.6 Validity and reliability of the study.40

3.7 Statistical tools for data analysis.40

CHAPTER FOUR

4.1 Data Presentation, Analysis and Interpretation41

CHAPTER FIVE: SUMMARY OF FINDINGS, RECOMMENDATIONS AND CONCLUSION

5.1 Summary of findings.56

5.2 Recommendations..57

5.3 Limitation of the study...58

5.4 Conclusion..59

Bibliography

Appendix


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