Departments MARKETING THE PRACTICE OF CORPORATE SOCIAL RESPONSIBILITIES IN THE BREWERY INDUSTRY (A CASE STUDY OF THE NIGERIAN BREWERIES AMA ENUGU)

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THE PRACTICE OF CORPORATE SOCIAL RESPONSIBILITIES IN THE BREWERY INDUSTRY (A CASE STUDY OF THE NIGERIAN BREWERIES AMA ENUGU)
THE PRACTICE OF CORPORATE SOCIAL RESPONSIBILITIES IN THE BREWERY INDUSTRY A CASE STUDY OF THE NIGERIAN BREWERIES AMA ENUGU

The research is on the practices of corporate social responsibilities in the Brewery industry. A case study of the Nigerian Breweries PlcAma Enugu.

Primary and secondary data were collected to solve the research problem. Questionnaires were used as research instrument. The population of the study comprised the customers, management and relevant staff of Nigerian Breweries Plc in Enugu metropolis.

TABLE OF CONTENTS

TITLE PAGE I

CERTIFICATION PAGE II

DEDICATION III

ACKNOWLEDGEMENT IV

ABSTRACT V

CHAPTER ONE:

1.0 INTRODUCTION

1.1 Statement of the problem

1.2 Objectives of the study

1.3 Significance of the study

1.4 Scope of the study

1.5 Research hypothesis

1.6 Definition of terms

CHAPTER TWO

2.0 THE PRACTICE OF SOCIAL RESPONSIBILITIES IN NIGERIA

2.1 Criticisms of social responsibilities

2.2 What is social responsibility and ethic marketing

2.3 Areas of social responsibility

2.4 Factors affecting social ethical standard

2.5 Consumerism

2.6 Companys profile

CHAPTER THREE

3.0 RESEARCH METHODOLOGY

3.1 Source of data collection

3.2 Population of the study

3.3 Determination of sample size

3.4 Sampling techniques

3.5 Research instrument used

3.6 Method of data collection

3.7 Method of analysis

3.8 Limitation of the study

CHAPTER FOUR

4.0 Data presentation and

4.1 Analysis of data

4.2 Test of hypothesis

CHAPTER FIVE

5.0 Summary of findings

5.1 Recommendation

5.2 Conclusion

5.3 Bibliography


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