Departments MARKETING

THE EFFECT OF CULTURE ON CONSUMERS BUYING BEHAVIOR A CASE STUDY OF IKEJA LAGOS SHOPPING MAIL

ABSTRACTNowadays, consumer behavior is influenced not only by consumer personalities and motivations, but also by the ... Continue reading

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THE IMPACT OF GLOBAL MARKETING IN SERVICE INDUSTRY-COURIER

ABSTRACTThis research work titled the impact of global marketing in service industry is carried out to determi... Continue reading

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THE ROLE OF COMMERCIAL BANKS IN FINANCING SMALL SCALE INDUSTRIES IN NIGERIA (A CASE STUDY OF UNION BANK OF NIGERIA PLC)

ABSTRACTThe topic of dissertation is The Role Of Commercial Banks In Financial Small Scale Industry In Nigeria. A case ... Continue reading

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MARKETING OF CHURCH SERVICES IN A CONTEMPORARY SOCIETY

1.1 BACKGROUND OF THE STUDY Marketing as a profession consists of all individuals and organizational activ... Continue reading

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ANALYSIS OF THE IMPACTS OF SOCIAL RESPONSIBILITIES OF BUSINESS, ESPECIALLY THE OIL COMPANIES AND HOST COMMUNITIES IN THE NIGER DELTA REGION OF NIGERIA (A CASE STUDY OF SHELL NIG PLC)

ABSTRACTThis research was the impact of corporate social responsibilities in host communities of Niger Delta area in N... Continue reading

Dept: MARKETING 2k views/   FMT: MS Word/   Chts 1-5/   BrilliantNG
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THE ROLE OF ADVERTISING IN RETAIL BUSINESS (A Case Study of Chisco Transport Company, Lagos Nigeria)

ABSTRACT The research on the role of Advertising in a retail business organization is primarily t... Continue reading

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THE IMPACT OF MARKETING MANAGEMENT FUNCTION IN HOSPITALITY INDUSTRY

ABSTRACTThis research was designed to investigate the function of marketing Strategies in hospitality business as a cha... Continue reading

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THE IMPACT OF PROMOTIONAL ACTIVITIES ON CUSTOMER PURCHASING BEHAVIOR AT TESCO LOTUS

ABSTRACTThe purpose of this research study is to determine the impact of promotional activities on the purchasing beha... Continue reading

Dept: MARKETING 2k views/   FMT: MS Word/   Chts 1-5/   BrilliantNG
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THE EVALUATION OF THE EFFECTIVENESS OF ADVERTISING IN CHANGING CONSUMERS BEHAVIOURS

ABSTRACT This study was on the Evaluation of the Effectiveness of Advertising in changing Consume... Continue reading

Dept: MARKETING 2k views/   FMT: MS Word/   Chts 1-5/   BrilliantNG
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THE PRACTICE OF CORPORATE SOCIAL RESPONSIBILITIES IN THE BREWERY INDUSTRY (A CASE STUDY OF THE NIGERIAN BREWERIES AMA ENUGU)

ABSTRACT VCHAPTER ONE:... Continue reading

Dept: MARKETING 2k views/   FMT: MS Word/   Chts 1-5/   BrilliantNG
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