INTRODUCTION:Marketing research is the process or set of processes that links the producers, customers, and end use... Continue reading
INTRODUCTION1.1BACKGROUND OF THE STUDYThis research work is on the topic: problems and prospects of marketing i... Continue reading
ABSTRACTNowadays, consumer behavior is influenced not only by consumer personalities and motivations, but also by the ... Continue reading
1.1INTRODUCTIONAlthough all consumers purchase and consume products from time to time, it is generally agreed that ... Continue reading
1.0 INTRODUCTIONOne of the major pillars of marketing is the provision of goods and services to satisfy the needs an... Continue reading
1.0 INTRODUCTION: In Nigeria where the importance of marketing is yet to be fully appreciated, people talk of ma... Continue reading
ABSTRACTThe purpose of this research study is to determine the impact of promotional activities on the purchasing beha... Continue reading
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